Question: According to the lecture, what does John Michael Morgan, the author of Brand Against the Machine, suggest that companies are actually selling? According to the

According to the lecture, what does John Michael Morgan, the author of "Brand Against the Machine," suggest that companies are actually selling?
According to the lecture, what does John Michael Morgan, the author of "Brand Against the Machine," suggest that companies are actually selling?
The core belief of the business.
The external factors like marketing and advertising.
The in-between, which includes customer service, culture, and more.
The product itself.

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