Question: According to the Mass Cusomization at Hewlett - Packard article, successful implementation of a postponement strategy involves several areas of a company. Which of the
According to the Mass Cusomization at HewlettPackard article, successful implementation of a postponement strategy involves several areas of a company. Which of the statements provided below best reflects the role of marketing?
Develop the flexibility and responsiveness to take individual customers' orders
Determine the extent to which mass customization is needed to fulfill customers' requirements.
Coordinate both the supply and the redesign of materials and situate manufacturing processes in the most efficient locations.
Provide activitybased cost information and financial analyses of the alternatives.
Redesign the product so that it can be customized at the most efficient point in the supply network.
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