According to the new POES model, shared media represent:

$$ A$.$ media shared by consumers with other consumers, such as social media, blogs, mobile media.

$$ B$.$ promotional channels owned and controlled by the company, including company websites, corporate blogs, owned social media pages.

$$ C$.$ PR media channels, such as television, newspapers, blogs, online video sites.

$$ D$.$ promotional channels paid for by the marketer, including traditional media $($such as TV$,$ radio, print, or outdoor advertising$).$