According to the persuasion process, what is the first step that Alex, Marketing Manager at Catalyst Promotions, should take to negotiate with Rachel from Summit Solutions about a partnership proposal for a new marketing campaign?

Discussing his marketing experience to make a positive impression about his credibility.

Presenting data and statistics to support his argument for the campaign's potential success.

Listening actively to understand Rachel's needs for the collaborating on the campaign.

Engaging in problem$-$solving together to find a mutually beneficial solution for implementing the campaign.

None of the answers above are correct.