According to the Planning Grid, what should managers do when evaluating an opportunity if they rank the associated industry as being of medium attractiveness and the associated business strength as high? Assume the firm has sufficient resources and there are no compelling strategic reasons for or against the opportunity.

Select the best answer.

If the firm has a high tolerance for risk, they should invest in the opportunity. Otherwise, they should not.

Harvest the opportunity

Invest $($build or buy$)$ in the opportunity

Avoid the opportunity

Divest from the opportunity