Question: According to the text, why might a consumer arrive at the purchase stage and abandon the consumer journey? Change in financial situation Boredom Receiving a

According to the text, why might a consumer arrive at the purchase stage and abandon the consumer journey?

  • Change in financial situation
  • Boredom
  • Receiving a deal from the brand
  • Positive feedback from a friend and influencer

In the alternative search stage, what parameters might a consumer consider? Select all that apply.

  • Terms and conditions
  • Cost
  • Convenience
  • Salesperson feedback

Which of the following is an example of a modern information search company?

  • Google and other search engines
  • Online reviews and recommendations
  • Third-party comparison companies
  • All of the above

To gain market share, what must novice brands do?

  • Make themselves look like the leading brand
  • Interrupt the monotony of everyday purchase decisions
  • Price their products and services at a lower price than larger brands
  • Branch into other areas

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