Question: According to the value equation, if a marketer enhances its product by improving existing benefits or adding new benefits and at the same time keeps

According to the value equation, if a marketer enhances its product by improving existing benefits or adding new benefits and at the same time keeps the price the same, then the product value as perceived by customers is likely to:

cannot determine without knowing the marketer's cost.

decrease.

increase.

remain the same.

According to the value equation, if a marketer enhances its product

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