According to the value$-$percept theory, the relation between dissatisfaction, value $($importance$),$ and value $($want$)$ is given by the following:

Dissatisfaction $=(V_{\text{w}\text{a}\text{n}\text{t}}-V_{\text{p}\text{e}\text{r}\text{c}\text{e}\text{i}\text{v}\text{e}})(V_{importance})$

Dissatisfaction $=\frac{V_{\text{w}\text{a}\text{n}\text{t}}-V_{\text{h}\text{a}\text{v}\text{e}}}{V_{importance}}$

Dissatisfaction $=(V_{\text{w}\text{a}\text{n}\text{t}}-V_{\text{h}\text{a}\text{v}\text{e}}{)}^{V_{importance}}$

Dissatisfaction $=(V_{\text{w}\text{a}\text{n}\text{t}}-V_{\text{h}\text{a}\text{v}\text{e}})(V_{importance})$

Dissatisfaction $=\frac{V_{\text{w}\text{a}\text{n}\text{t}}-V_{\text{p}\text{e}\text{r}\text{c}\text{e}\text{i}\text{v}\text{e}}}{V_{importance}}$