According to the value-price-cost framework, deploying a differentiation strategy involves costs that might well e differentiation strategy, that disadvantage is more than made up for bya drop in the price of the differentiated good, giving the differentiator a clear competitive advantage over tha rise in the perceived value of the differentiated good, giveg the differentiator a clear competitive advantaa rise in the price of the differentiated good, givhg the differentiator a clear value advantage over the averano change in the price of the differentiated good, giving the differentiator a clear value advantage over theno change in the percelved value of the differentiated good, giving the differentiator a clear competitive add