According to TheKnowledgeAcademy. $($n$.$d$.),$ report writers can ensure that they present their report or proposal topics objectively and credibly by presenting information and analysis in an unbiased, impartial, and fair manner. It demands that writers separate personal opinions or emotions from presenting facts and findings. Objective reports rely on empirical evidence, verifiable, factual, statistical data, and expert opinions, ensuring the content is reliable and credible and presented in a straightforward, understandable manner. By maintaining objectivity, the writer establishes essential trust with the readers, enabling them to form opinions based on the presented information, thus building credibility.

Maintaining credibility requires a combination of ethical practices $($accuracy$,$ fairness, independence, and accountability$),$ rigorous fact$-$checking $($In the era of fake news and misinformation, fact$-$checking has become more critical than ever$)$ and a commitment to delivering accurate and unbiased information $($Yellowbrick$,2023).$

$2.$

In my opinion, the category of proposal that is most likely to succeed is the solicited proposal; this is generally because it has been generated from a request for proposal $($RFP$)$ or request for quotation $($RFQ$)$ from a potential customer. Solicited proposals are tailored to a customer$$s requirements and criteria, highlighting timelines and detailed facts and offering proposed solutions specific to the client. $($Guffey et al$.,2022).$

Although an unsolicited proposal may be discarded before being read, unsolicited proposals can also effectively attract new business with little risks. The main differences, being unsolicited, are that it is less specific, smaller in volume and must be constructed in a thought$-$provoking and persuasive manner.