Question: According to Tom Duncan's basic categories of contact or touch points, which term best describes interactions that occur with a company or brand during the

According to Tom Duncan's basic categories of contact or touch points, which term best describes interactions that occur with a company or brand during the process of buying or using the product or service?

customer

-

initiated touch points

distributive touch points

intrinsic touch points

unexpected touch points

company

-

created touch points

According to Tom Duncan's basic categories of contact or touch points,

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