Question: According to Unit 4 : Chapter 7 : Ad Research: The West Jet Christmas Case Study was used to emphasize what part of Ad Research

According to Unit 4: Chapter 7: Ad Research: The West Jet Christmas Case Study was used to emphasize what part of Ad Research
Ad strategy research
creative concept research
pretesting of ads
post-testing of ads
According to Unit 4: Chapter 7: Ad Research: The West Jet

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