The PlantBottle campaign included the seeded leaf insert that could be removed and actually planted to grow
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Question:
The PlantBottle campaign included the seeded leaf insert that could be removed and actually planted to grow a new plant in order to convince what target about the premium repositioning of DASANI?
Multiple Choice
a. premium competitors
b. value competitors
c. younger buyers
d. consumers and retailers
e. direct competitors
Related Book For
Financial Accounting Tools for Business Decision Making
ISBN: 978-1118644942
6th Canadian edition
Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso, Barbara Trenholm, Wayne Irvine
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