Write a marketing report that includes your survey objectives, methodology, findings, and conclusioes. Also, provide your...
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Write a marketing report that includes your survey objectives, methodology, findings, and conclusioes. Also, provide your related marketing mcommendations Ashley mcently condacted a survey project about mobile pibooe use in the workplace. She conducted a nationwide survey of full- time business professionals with annual salaries over S$30,000. She compiled the following data tables from the survey. 136 Writing a Proposal for a Student Club (LO13.1, LO13.2, LO13.3) TABLE A Assume your university has recently developed a grant program for student clubs. The goal of the program is to award between $5,000 and $10,000 per club for activities that promote academic research andlor travel to industry conferences. Choose a student club of interest and write a proposal that describes the purpose of your club and a specific project that the grant money would support. Provide a rationale for how you will use the money, a timeline for completing your project (or travel), and a description of deliverables. (Look at the proposal in the Bonus Appendix as a guide.) Demographics of Survey Respondents Gender Count Patcentagu Male 186 53 Femsle 164 46.9 Age Group 21-30 35 10.0 31-40 95 271 13.7 Writing a Survey Report about Mobile Phone Use in the Workplace (LO13.1, LO13.2, LO133) Ashley Foxe works for Process Leadership, a large consulting group that advises companies in North America, Europe, and Asia. It typically works on one- to six-month projects with companies that are trying to develop more open and collaborative work en vironments. The Process slogan is leading with culture, implying that entire companies need to share work values to maximize their productivity. Ashley's role with Process Leadership is to write research reports or white papers that are available free of charge. These Tesearch reports are distribated on the Process Leadenhip home page and are intended to reinforce the Process brand of improving corporate culture. Process generally disseminates press releases about the research. Often, the rescarch is picked up in newspapens, business magazines, and other professional publications. Each time the research is mentioned, it serves as free marketing and advertis ing for Process Leadership. 41-50 87 24.9 51-65 133 38.0 Income $30.000 to $39,999 41 117 $40,000 to $49,999 46 133 $50,000 to $59.000 53 151 S60.000 to $69,999 31 8.9 $70.000 to $79,999 40 11.4 $80,000 to $89.999 33 94 $90.000 to $99,999 29 83 $100,000 to $149.999 $150,000 or more 50 14.3 27 77 Total 350 100 TABLE B Appropriateness of Mobile Phone Use in Meetings by Gender Male Female Total Faly 34.0% Rortly Never Hever Rarely 34.5% Never 11.4% 33.7% 24.0% 217% Bringing phone to meeting 26.9 306 27.4 30.5 271 306 Checking time wth phone 263 258 311 213 286 274 Checking incoming calls 301 414 30.5 506 303 457 Checking texd messages 64.0 35.5 413 256 30.9 56.3 Answering a call 238 33.4 36.0 18.8 30.5 213 Excusing self to answer cel 65.2 26.9 543 22.0 246 S13 Writing and sending texts 530 43.5 26.8 277 48.0 28.5 Browsing the Internet Female Male THital How often do you go to on ice cream parlor in a given month? O times 26 14% 40 19% 66 16% 1 time 73 38 112 53 185 46 2 to 4 times 83 43 57 27 140 35 5 or more times 6. 4 2. 13 3. Would you prefer a drive-through versus sit-down? Drive-through 51 27 95 45 146 36 Sit-down 140 73 118 55 258 64 Which do you prefer? 77 40 170 80 247 61 Ice cream Frozen yogurt 53 43 20 145 36 102 12 3. Sherbet 12 How do you like your ice cream prepared? 57 30 38 18 95 24 Sundae 25 40 19 87 22 Cone 47 34 67 31 131 32 Cup 64 32 91 23 23 12 68 MIlkshake What's your fovorite condiment? 35 128 32 18 93 44 Candy 80 20 49 23 31 16 Cookles 109 27 30 52 24 57 16 Flavored syrup 6. 64 45 24 19 Nuts 23 23 12 Fruit Hove you bought store novelties in the past (Le., shirts, hots, etc)? 11 84 289 72 58 178 28 Yes 16 115 42 35 80 No How many scoops do you typically prefer? 112 20 154 38 59 42 66 211 52 37 140 71 39 10 31 15 How much are you willing to pay for a one-scoop ice cream cone? 67 21 112 28 35 45 $1.00-$1.50 30 169 42 64 55 105 19 $1.51-$2.00 $2.01-$2.50 62 29 75 7. 13 48 12 42 20 3. How much are you willing to pay for a two-scoop ice cream cone? $1.51-$2.25 $2.26-$3.00 $3.01-S3.50 $3.51 or more Would you prefer an all-you-con-eot ice cream shop? $2.51 or more 20 116 29 43 38 73 19 116 29 40 76 40 39 115 28 84 16 31 22 57 14 46 11 158 74 183 45 13 25 26 221 55 55 87 Yes 166 No Project: Assume you are planning to open an ice cream shop on campus. There are currently no ice cream shops within three miles of your campus. You are deciding between leasing space in the student center or opening a stand-alone shop on the outskirts of campus. You recently surveyed just over 400 university students to identify their preferences. The following table contains the results. (See the page for the data). I will also copy it and make a .pdf copy of it. Write a marketing report that includes your survey objectives, methodology, findings, and conclusions. Also, provide your related marketing recommendations. Write a marketing report that includes your survey objectives, methodology, findings, and conclusioes. Also, provide your related marketing mcommendations Ashley mcently condacted a survey project about mobile pibooe use in the workplace. She conducted a nationwide survey of full- time business professionals with annual salaries over S$30,000. She compiled the following data tables from the survey. 136 Writing a Proposal for a Student Club (LO13.1, LO13.2, LO13.3) TABLE A Assume your university has recently developed a grant program for student clubs. The goal of the program is to award between $5,000 and $10,000 per club for activities that promote academic research andlor travel to industry conferences. Choose a student club of interest and write a proposal that describes the purpose of your club and a specific project that the grant money would support. Provide a rationale for how you will use the money, a timeline for completing your project (or travel), and a description of deliverables. (Look at the proposal in the Bonus Appendix as a guide.) Demographics of Survey Respondents Gender Count Patcentagu Male 186 53 Femsle 164 46.9 Age Group 21-30 35 10.0 31-40 95 271 13.7 Writing a Survey Report about Mobile Phone Use in the Workplace (LO13.1, LO13.2, LO133) Ashley Foxe works for Process Leadership, a large consulting group that advises companies in North America, Europe, and Asia. It typically works on one- to six-month projects with companies that are trying to develop more open and collaborative work en vironments. The Process slogan is leading with culture, implying that entire companies need to share work values to maximize their productivity. Ashley's role with Process Leadership is to write research reports or white papers that are available free of charge. These Tesearch reports are distribated on the Process Leadenhip home page and are intended to reinforce the Process brand of improving corporate culture. Process generally disseminates press releases about the research. Often, the rescarch is picked up in newspapens, business magazines, and other professional publications. Each time the research is mentioned, it serves as free marketing and advertis ing for Process Leadership. 41-50 87 24.9 51-65 133 38.0 Income $30.000 to $39,999 41 117 $40,000 to $49,999 46 133 $50,000 to $59.000 53 151 S60.000 to $69,999 31 8.9 $70.000 to $79,999 40 11.4 $80,000 to $89.999 33 94 $90.000 to $99,999 29 83 $100,000 to $149.999 $150,000 or more 50 14.3 27 77 Total 350 100 TABLE B Appropriateness of Mobile Phone Use in Meetings by Gender Male Female Total Faly 34.0% Rortly Never Hever Rarely 34.5% Never 11.4% 33.7% 24.0% 217% Bringing phone to meeting 26.9 306 27.4 30.5 271 306 Checking time wth phone 263 258 311 213 286 274 Checking incoming calls 301 414 30.5 506 303 457 Checking texd messages 64.0 35.5 413 256 30.9 56.3 Answering a call 238 33.4 36.0 18.8 30.5 213 Excusing self to answer cel 65.2 26.9 543 22.0 246 S13 Writing and sending texts 530 43.5 26.8 277 48.0 28.5 Browsing the Internet Female Male THital How often do you go to on ice cream parlor in a given month? O times 26 14% 40 19% 66 16% 1 time 73 38 112 53 185 46 2 to 4 times 83 43 57 27 140 35 5 or more times 6. 4 2. 13 3. Would you prefer a drive-through versus sit-down? Drive-through 51 27 95 45 146 36 Sit-down 140 73 118 55 258 64 Which do you prefer? 77 40 170 80 247 61 Ice cream Frozen yogurt 53 43 20 145 36 102 12 3. Sherbet 12 How do you like your ice cream prepared? 57 30 38 18 95 24 Sundae 25 40 19 87 22 Cone 47 34 67 31 131 32 Cup 64 32 91 23 23 12 68 MIlkshake What's your fovorite condiment? 35 128 32 18 93 44 Candy 80 20 49 23 31 16 Cookles 109 27 30 52 24 57 16 Flavored syrup 6. 64 45 24 19 Nuts 23 23 12 Fruit Hove you bought store novelties in the past (Le., shirts, hots, etc)? 11 84 289 72 58 178 28 Yes 16 115 42 35 80 No How many scoops do you typically prefer? 112 20 154 38 59 42 66 211 52 37 140 71 39 10 31 15 How much are you willing to pay for a one-scoop ice cream cone? 67 21 112 28 35 45 $1.00-$1.50 30 169 42 64 55 105 19 $1.51-$2.00 $2.01-$2.50 62 29 75 7. 13 48 12 42 20 3. How much are you willing to pay for a two-scoop ice cream cone? $1.51-$2.25 $2.26-$3.00 $3.01-S3.50 $3.51 or more Would you prefer an all-you-con-eot ice cream shop? $2.51 or more 20 116 29 43 38 73 19 116 29 40 76 40 39 115 28 84 16 31 22 57 14 46 11 158 74 183 45 13 25 26 221 55 55 87 Yes 166 No Project: Assume you are planning to open an ice cream shop on campus. There are currently no ice cream shops within three miles of your campus. You are deciding between leasing space in the student center or opening a stand-alone shop on the outskirts of campus. You recently surveyed just over 400 university students to identify their preferences. The following table contains the results. (See the page for the data). I will also copy it and make a .pdf copy of it. Write a marketing report that includes your survey objectives, methodology, findings, and conclusions. Also, provide your related marketing recommendations.
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MARKETING REPORT TO OPEN ICE CREME STORE IN CAMPUS INTRODUCTION Opening an Ice Cream store is a common dream for a lot of your strong people But we need to identify or get answers to related questions ... View the full answer
Related Book For
Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund , Barry J. Babin, Jon C. Carr, Mitch Griff
Posted Date:
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