Accounting Discussed why data have no value. In particular, we discussed how Amazon and Google were able to spend billions of dollars investing in new tech companies even though they were not profitable. For example, Amazon has managed to become the most valuable and powerful company in the world by leveraging their data. As part of your answer,you 1. Does data have value? Why or why not? 2. What is the difference between organizational data and big data? 3. How can the combination of big data and organizational data be used to help create actionable intelligence in organizations? 4. What is the most important step in putting it all together to help companies create value where none previously existed?