To evaluate digital marketing communications from the internet, a number of metrics are available that provide useful
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Question:
To evaluate digital marketing communications from the internet, a number of metrics are available that provide useful data.
1. List at least 4 metrics measuring the effectiveness of digital marketing.
2. Define each metric and describe how it is used to evaluate marketing communications.
3. Which of these metrics are most relevant to your proposal? Why?
Related Book For
Chemistry The Central Science
ISBN: 978-0321696724
12th edition
Authors: Theodore Brown, Eugene LeMay, Bruce Bursten, Catherine Murphy, Patrick Woodward
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