In the movie, The Social Network, the actor portraying Mark Zuckerberg is featured wearing products by Gap
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Question:
In the movie, The Social Network, the actor portraying Mark Zuckerberg is featured wearing products by Gap and the North Face. This form of promotion is known as ________.
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B. product placement |
C. creative selling |
D. institutional advertising |
Related Book For
Managerial Economics and Strategy
ISBN: 978-0321566447
1st edition
Authors: Jeffrey M. Perloff, James A. Brander
Posted Date: