Mountain Spring manufactures and sells varieties of sports drink (berry, lemon and orange) in bulk to upmarket.
Question:
Mountain Spring manufactures and sells varieties of sports drink (berry, lemon and orange) in bulk to upmarket. Budgeted and actual results for 2019 are as follows:
Mountain Spring | ||||
Income Statement | ||||
Year Ended 30 June 2019 | ||||
budget | actual | |||
sales revenue | $ | 18,680,000 | 19,079,500 | |
variable costs | $ | (11,400,000) | (11,794,000) | |
contribution margin | $ | 7,280,000 | 7,285,500 | |
non-variable costs | $ | (5,580,000) | (5,680,000) | |
net operating profit | $ | 1,700,000 | 1,605,500 | |
Product Breakdown | ||||
Berry | ||||
sales volume | Boxes | 500,000 | 400,000 | |
selling price | $ per box | 7.00 | 6.90 | |
variable costs | $ per box | (4.50) | (4.40) | |
contribution margin | $ per box | 2.50 | 2.50 | |
Lemon | ||||
sales volume | Boxes | 900,000 | 1,100,000 | |
selling price | $ per box | 7.00 | 6.90 | |
variable costs | $ per box | (4.00) | (4.30) | |
contribution margin | $ per box | 3.00 | 2.60 | |
Orange | ||||
sales volume | Boxes | 1,110,000 | 1,105,000 | |
selling price | $ per box | 8.00 | 7.90 | |
variable costs | $ per box | (5.00) | (4.80) | |
contribution margin | $ per box | 3.00 | 3.10 | |
All Products Combined | ||||
sales volume | Boxes | 2,510,000 | 2,605,000 | |
market share | 11.409% | 13.025% | ||
selling price | $ per box | 7.44 | 7.32 | |
variable costs | $ per box | (4.54) | (4.53) | |
contribution margin | $ per box | 2.90 | 2.80 |
The company’s director board is not happy with the net profit generate this year, as the actual net profit is less than the budgeted net profit. You are the consultant of the company and are require providing a report of variance analysis based on the results you have calculated in Q.1 and Q2. In your response, you should:
- What recommendations do you have for future improvement?