++ It is important for a company to understand and apply market segmentation, which consists on...

 

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++ It is important for a company to understand and apply market segmentation, which consists on dividing buyers into groups depending on various characteristics. A new online food delivery company is established to serve Hong Kong and the objectives are to maximize its sales and revenue. The company design to launch an online application for customers Would you please indicate the different segmentation strategy can be used in the online food delivery company's app? Question 1 (5 marks) The following segmentation methods could be used. Suggest what is the segment probably identified by the corresponding method. Segmentation Methods Geographic Segmentation Demographic Segmentation Psychographic Segmentation Behavioural Segmentation wwwwwwwwwwwwwww. Usage Segmentation Suggested segment Question 2 (5 marks) Please suggest with reasons, which market segment(s) will be higher potential and attractive for this new company to target. Question 3 (5 marks) Following the questions above, using the Product Mix Strategies can you provide a new product that target the higher potential and attractive segment(s) mention above? ++ It is important for a company to understand and apply market segmentation, which consists on dividing buyers into groups depending on various characteristics. A new online food delivery company is established to serve Hong Kong and the objectives are to maximize its sales and revenue. The company design to launch an online application for customers Would you please indicate the different segmentation strategy can be used in the online food delivery company's app? Question 1 (5 marks) The following segmentation methods could be used. Suggest what is the segment probably identified by the corresponding method. Segmentation Methods Geographic Segmentation Demographic Segmentation Psychographic Segmentation Behavioural Segmentation wwwwwwwwwwwwwww. Usage Segmentation Suggested segment Question 2 (5 marks) Please suggest with reasons, which market segment(s) will be higher potential and attractive for this new company to target. Question 3 (5 marks) Following the questions above, using the Product Mix Strategies can you provide a new product that target the higher potential and attractive segment(s) mention above?