Carl, the president of the company acquired by RPZ Marketing, has agreed to be interviewed by the business columnist of the local newspaper on the topic of the decision to sell the company to RPZ. For this assignment, imagine that you are Carl, preparing for this interview.

The columnist has provided Carl with a list of questions he should be prepared to address. Based on the two videos about the case study, respond to the following interview questions from Carl's perspective, as if you were Carl. Keep in mind that the story that results from this interview will be featured in the business section of the local newspaper, and that Carl will continue to serve as one of the division heads of the new combined company.

• How would you describe your company's competitive position prior to the merger?
• When you were faced with this opportunity, what did you see as the most important facts that you needed to address?
• What assumptions, guesses, or predictions did you make about your customers?
• What alternative approaches did you consider, and how did you assess the advantages and disadvantages of each?
• How did you present the decision to sell Genaflex Marketing to your board of directors?

Answer rating: 100% (QA)

1 Genaflex marketing had been in business for many years with a stable client list and successful marketing plan Initially I felt we were very competitive however after speaking with some of my client... View the full answer