Problems / short answer 21. Consider the following market segment analyses. Briefly critique each one, identifying...

 

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Problems / short answer 21. Consider the following market segment analyses. Briefly critique each one, identifying what is done well and what needs improvement. (10 points): (a) The Mini's market segments by demographic are most likely the following: K-12 students that walk over from the school complex, college students, adults on their way to/from work, and other locals that need fuel for body and vehicle. From a short observation, it appears that adults on their way to/from work and other locals are the largest market segments. One could argue that The Mini's market segments could be characterized in line with their product segments: people looking for fuel, food, or a car wash. (b) The market segmentation includes the Dillon community. The main attraction will most likely be the gas station services. The convenience store items will produce some income when consumers use the car wash and the fuel station. The hot sandwiches in the provide a more unique selection for customers. The fuel services provide a necessity for locals and people simply passing through. (c) The Mini's market segmentation would be that it has a great location in the heart of town,appeals to all sorts of customers who don't want to deal with the busyness of the other gas stations, has a warm environment, and has a car wash and air pump. Problems / short answer 21. Consider the following market segment analyses. Briefly critique each one, identifying what is done well and what needs improvement. (10 points): (a) The Mini's market segments by demographic are most likely the following: K-12 students that walk over from the school complex, college students, adults on their way to/from work, and other locals that need fuel for body and vehicle. From a short observation, it appears that adults on their way to/from work and other locals are the largest market segments. One could argue that The Mini's market segments could be characterized in line with their product segments: people looking for fuel, food, or a car wash. (b) The market segmentation includes the Dillon community. The main attraction will most likely be the gas station services. The convenience store items will produce some income when consumers use the car wash and the fuel station. The hot sandwiches in the provide a more unique selection for customers. The fuel services provide a necessity for locals and people simply passing through. (c) The Mini's market segmentation would be that it has a great location in the heart of town,appeals to all sorts of customers who don't want to deal with the busyness of the other gas stations, has a warm environment, and has a car wash and air pump.

Answer rating: 100% (QA)

a The Minis market segment involves consumers demanding fuel meals and car w... View the full answer