Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg. Retail Price ($ per pair) $66.00 $76.28 -13.0% Search Engine Advertising ($000s) 6,000 6,225 -3.6% No None Same Free Shipping S/Q Rating 6.3 6.3 0.0% Model Availability 300 300 0.0% 13,000 14,350 -9.4% Brand Advertising Celebrity Appeal 70 111 -36.9% Brand Reputation 70 76 -7.9% Online Orders (000s) 539 538 +0.2% Pairs Sold (000s) 539 538 +0.2% Market Share (%) 10.0% 10.0% 0.0% Based on the above data for your company, which of the following statements is false? Your company's branded sales volume and market share in the Internet segment was unaffected by your company's S/Q rating and model availability, which were both "average." Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share essentially offset each other, thus producing an "average" overall competitive effort and "average" sales and market share outcomes. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating. O Your company had a price-based competitive disadvantage of 13.0%. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's brand reputation.