Accredited by: IACBE ECBE EDUQUA Member of: CCIG FEDE FSEP AGEP ACICS FINAL EXAM 2016 CSS 301 E Business Principles (PLEASE PRINT YOUR DETAILS IN CAPITAL LETTERS) Course Code: CSS 301 Course Title: E Business Principles Mode of Exam: Electronic GENERAL INSTRUCTIONS All the answers must be written in the Online answer script book provided. Ensure that your name and student number are written correctly on the script book. You must include a title page that lists your name, Student ID, the unit number, title of unit and pledge. Any published material you refer to must be properly referenced (Harvard Referencing) and included in a reference list at the end of your assignment. Last date of assignment submission is on or before 9th October 2016 Failure of submission / late submissions of the assignment would lead to a penalty of AED 1500 . (Check Assignment Submission Deadline for the submission dates) Answers with Diagram fetch extra consideration, please mention the source of diagram. Both the Questions are compulsory and contains 70 points each. Any answer scripts found plagiarized will be graded '0' and the student will have to repeat the examination by paying a penalty of AED 1000. You are not supposed to use any material or other resources which has not been authorized for the exam. Mention Correct Question and Sub Question Number for accurate correction. Exam Conditions start NOW. Av. Blanc 53, 1202 Geneva, SwitzerlandT: +41 22 906 94 94 F: +41 22 906 94 90 E: info@gbs-ge.ch W: gbs-ge.ch Accredited by: IACBE ECBE EDUQUA Member of: CCIG FEDE FSEP AGEP ACICS PLAGIARISM Plagiarism is a form of cheating, by representing someone else's work as your own or using someone else's work (another student or author) without acknowledging it with a reference. This is a serious breach of the Academic Regulations and will be dealt with accordingly. Plagiarism occurs whenever you do any of the following things without acknowledging the original source: Copy information from any source (including the study guide, books, newspapers, the internet) Use another person's concepts or ideas Summarize or paraphrase another person's work. How do I avoid plagiarism? To ensure you are not plagiarizing, you must acknowledge with a reference whenever you: use another person's ideas, opinions or theory include any statistics, graphs or images that have been compiled or created by another person or organization paraphrase another's written or spoken word You are required to use the below mentioned referencing system: The Harvard Referencing System; e.g. 'Smith (1985) listed five key factors' Description of the practical session This practical session will focus on the role of computer-based information systems in business organizations from a management perspective. The strategic nature of an information system is emphasized in relations to other business systems. You will learn that managers must also understand the major parts of an information system, their general interrelationships and appropriate terminology in order to communicate business requirements successfully with IT professionals. You will learn why MIS is a must do, how design and develop an Information system for a specific business. The assignment must be fully referenced throughout, using Harvard Referencing Guidelines (In-text referencing) to support ideas. It should be organized logically, using topic headings, subheadings and minor subheadings to break it into sections and sub-sections. Av. Blanc 53, 1202 Geneva, SwitzerlandT: +41 22 906 94 94 F: +41 22 906 94 90 E: info@gbs-ge.ch W: gbs-ge.ch Accredited by: IACBE ECBE EDUQUA Member of: CCIG FEDE FSEP AGEP ACICS All headings must be numbered sequentially. In-text Referencing: If you take any information from the textbook, website, etc, you will need to mention it between the lines within your report. Example for textbook referencing: Support organizations are those that use IS primarily for activities such as transaction processing. (Neville, 2010, p.76)(Author's last name, Year of Book Publication, Page number of the book) Example for website referencing: In a management information system, modern, computerized systems continuously gather relevant data, both from inside and outside an organization. (BBC, 2008) (Name of the Website, Year) References of your Assignment Citation: Last page of your assignment must include the complete list of the references used during the completion of your assignment with all the details. Format for referencing from print media like books: FAMILY/SURNAME, Initials. (Publication year in brackets) Book title - italicised or underlined. Series title and volume if applicable. Edition - if not the first. Place of publication: publisher. Example: NEVILLE, C. (2010) The Complete Guide to Referencing and Avoiding Plagiarism. 2nd Ed. Maidenhead: Open University Press. Format for referencing from electronic sources: Author of website FAMILY/SURNAME, Initials or WEBSITE name if no author is available. (Year - in brackets) Title of website in italics or underlined. Any numbers if necessary or available if website is Av. Blanc 53, 1202 Geneva, SwitzerlandT: +41 22 906 94 94 F: +41 22 906 94 90 E: info@gbs-ge.ch W: gbs-ge.ch Accredited by: IACBE ECBE EDUQUA Member of: CCIG FEDE FSEP AGEP ACICS part of a series. [Online in square brackets] Available from: URL. [Accessed: followed by date in square brackets]. Example: BBC NEWS. (2008) Factory gloom worst since 1980. [Online] http://news.bbc.co.uk/1/hi/business/7681569.st m. [Accessed: 19th June 2012]. Av. Blanc 53, 1202 Geneva, SwitzerlandT: +41 22 906 94 94 F: +41 22 906 94 90 Available E: info@gbs-ge.ch from: W: gbs-ge.ch Accredited by: IACBE ECBE EDUQUA Member of: CCIG FEDE FSEP AGEP ACICS Spinneys - Same Day Delivery: the power of QR Codes Spinneys is a famous retail and it has good market share in dubai retail. Spinneys has hired you as a consultant to expand its customer outreach in Dubai. Having discussed the case of \"Same Day Delivery\" model like Amazon, e-bay and Walmart in Mode course, you are now in-charge of providing same day delivery for Spinneys in Dubai. How ever this delivery is NOT typical on-line delivery where customer place an order using a web site. Spinneys wishes to explore new method of capturing the customer orders. Here are some direction given to you by Spinneys: a) They wish to utilize the waiting time of people in metro stations and bus stops so that they can use this time to order products from the store. Alternatively, they need to capture other possible medium/places where customers can give their order. b) They wish to use utilize the code of QR codes for this initiative. [QR code {abbreviation for Quick Response code} is the trademark for a type of matrix barcode which is an optically machine-readable label that is attached to an item that records information related to that item. The information encoded by a QR code may be made of four standardized type (modes) of data (numeric, byte / binary, Kanji) or, through supported extensions, virtually any type of data - Wikipedia}] c) They do not want to invest on their own data centers for any computing that might be required in this initiative. With the use of latest trends in IS, they wish to reduce the cost the computing infrastructure. Questions: Q1. Develop Spinneys E-Business Strategy pertaining its E-Business Model and Business Plan. (35 Points) Q2. Develop Spinneys Social Medial Marketing Campaign explaining how social media outlets can be utilised to engage clients. (35 Points) ~end of exam~ Av. Blanc 53, 1202 Geneva, SwitzerlandT: +41 22 906 94 94 F: +41 22 906 94 90 E: info@gbs-ge.ch W: gbs-ge.ch Accredited by: IACBE ECBE EDUQUA Member of: CCIG FEDE FSEP AGEP ACICS Submit to mba@gbsge.com Av. Blanc 53, 1202 Geneva, SwitzerlandT: +41 22 906 94 94 F: +41 22 906 94 90 E: info@gbs-ge.ch W: gbs-ge.ch