Question: [ Accuracy ] According to your book, which statement is most accurate? Price plays only a small part in a consumer's perceived value of a
Accuracy According to your book, which statement is most accurate?
Price plays only a small part in a consumer's perceived value of a product or service.
A consumer's view of value is a function of his or her education and income.
For some products, price influences the perception of overall quality, and ultimately value, to consumers.
Price plays a large role in assessing value but a very minor role in assessing quality.
A consumer's view of a product's value depends almost entirely on external assessments of quality.
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