- Acknowledge at least one key point made by your peer. - Build on that point using information from the Topic as well as your personal ideas and experiences. - Conclude the reply with a thought-provoking question designed to continue the conversation. In addition to your replies, be sure to reply to the responses provided by your peers to your original post. This discussion will help you meet the following Course Goals (CGs) 1. Discuss marketing research, its importance to the business world, and how it can be applied to problem formulation and decision making. 2. Compare and contrast commonly used data collection and data analysis techniques used in marketing research. 3. Apply the concepts of research design through the collection of data from both primary and secondary sources. This discussion will help you meet the following Student Learning Outcomes (SLOs)