Explain the critical problem that the start-up attempts to solve. Include industry overview historical and future
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Question:
Explain the critical problem that the start-up attempts to solve. Include industry overview – historical and future outlook. 2 pages
Identify the factors influence the future of the start-up company in UAE. 3 pages
Conduct PESTLE analysis to support your answer.
Identify the SWOT for the start-up company.
Identify the key segments of relevance. Use all segmentation approaches discussed in class. Justify the segments that you would target. 2 pages
Determine the positioning strategy for the start-up company for selected target segments
Related Book For
Principles of Auditing and Other Assurance Services
ISBN: 978-0078025617
19th edition
Authors: Ray Whittington, Kurt Pany
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