Action Research Project

Identify a problem, from any functional area $($marketing$,$ finance, OB$/$NR$,$ Operations, etc.$).$ faced by a company or industry $($no fictitious company is allowed$),$ identify crucial theoretical concepts $($related to the course$)$ that explain the causc's$)$ of the probtem and highlight the actions $($iritiatives$,$ policies, programs$)$ implemented by the companyfindustry. It is encouraged to choose the company where you are working, howwever, you are open to choose a company from where the information is casily accessitule. Secondary sources of information are casily accessible, howrever, you are encouraged to colled primary information from the company, You are advised to avoid quoting general statements while preparing the report. It is encouraged to highlight facts and figures using graphs and diagrams to explain the siluation. You are advised to refer leading business magazine articies$/$HBR articles as references.

Submit a plagiarism report $($similarity index$)$ as annexure in your report $($similarity index up to $20\%$ is acceptable considering few factual details will be put in the report$).$

Strictly adhere to the following structure of the Report:

Thtle Page should contain Project Title, Course Code, Course Titie, Student ID No$,$ and Name.

Page $2$ onwards:

E Background

Probkem Statement

Theorelicat Causes of Problem

Initiatives of comparn $($To solve Drobkem$)$