Question: actionability The targeting criterion known as actionability is: a. Whether the target market segment is large enough. b. Whether the target market segment has a

actionability

The targeting criterion known as actionability is:

a. Whether the target market segment is large enough.

b. Whether the target market segment has a level of profitability greater than the companys other target market segments.

c. Whether the target market segment fits with company values.

d. Whether an effective programme can be designed for attracting and serving the segments.

e. Whether the target market segment is large enough and whether the target market segment has a level of profitability greater than the companys other target market segments.

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