Active Sporting decided to divide their total market into smaller segments and to target specifically middle$-$class customers between the ages of $20$ and $35$ who are sport enthusiasts and follow an active lifestyle. Based on this information, Active Sporting segmented the consumer market according to:

i$)$ Geographic variables

ii$)$ Demographic variables

iii$)$ Behavioural variables

iv$)$ Psychographic variables

Choose the correct combination:

a$.$ i$,$ ii

b$.$ iii, iv

c$.$ ii$,$ iv

d$.$ ii$,$ iii