active stakeholders aggregation attitudes aware publics big data cognitive dissonance consumers [ Choose ] people who actively seek out information about an organization and/or its messages is the study of how these individuals or groups select, purchase, use, or dispose of products, and the needs and wants that psychological uneasiness that consumers sometimes feel after buying a product; buyer's remorse groups of people that are aware the CE is affecting them but are waiting for an event to trigger them into action individuals, or groups of individuals, such as companies, governments, or organizations, who purchase products and services a person's overall favorable or unfavorable feelings toward some object vast quantities of data collected digitally and made available through algorithms refers to how people from different cultures speak and perceive the world around them a common way to describe the attributes of stakeholders such as age, gender, race, profession, socio-economic group or other the process of taking individual data and grouping it into larger meaningful homogeneous segments, opposite of segmentation [ Choose ] [ Choose ] [ Choose ] consumer behavior cross-cultural communication [ Choose ] demographics active stakeholders aggregation attitudes aware publics big data cognitive dissonance consumers [ Choose ] people who actively seek out information about an organization and/or its messages is the study of how these individuals or groups select, purchase, use, or dispose of products, and the needs and wants that psychological uneasiness that consumers sometimes feel after buying a product; buyer's remorse groups of people that are aware the CE is affecting them but are waiting for an event to trigger them into action individuals, or groups of individuals, such as companies, governments, or organizations, who purchase products and services a person's overall favorable or unfavorable feelings toward some object vast quantities of data collected digitally and made available through algorithms refers to how people from different cultures speak and perceive the world around them a common way to describe the attributes of stakeholders such as age, gender, race, profession, socio-economic group or other the process of taking individual data and grouping it into larger meaningful homogeneous segments, opposite of segmentation [ Choose ] [ Choose ] [ Choose ] consumer behavior cross-cultural communication [ Choose ] demographics