Activision Blizzard, Inc. $($ATVI$)/($AIY$.$DE$)$ This research explores the financial performance of Activision Blizzard, Inc., a leading entity in the gaming industry renowned for franchises like Call of Duty, World of Warcraft, and Overwatch. Established in $2008$ through a merger and later acquired by Microsoft in $2023,$ Activision Blizzard has remained a dominant force in interactive entertainment. The study aims to project the companys stock performance using the Fama$-$French five$-$factor model, leveraging $11$ years of historical data from Yahoo Finance. January $2022$ Microsoft publicized its intent to acquire Activision Blizzard for $$68\mathrm{.}7$ billion; that transaction was settled in October $2023.$ The establishment's corporate headquarters are in Santa Monica, California. With Activision Blizzard ranking $6$ among competitor, prior to its merger with Microsoft. Now Activision Blizzard share #$3$ in ranking in revenue with Microsoft gaming, competing with companies around the world. Keyword: Activision Blizzard, Microsoft, $($ATVI$)$ now $($AIY$.$DE$),($MMORPG$),$ Microsoft gaming, Merger Microsoft Gaming. I. Introduction $1.$ Activision Blizzard stands as a powerhouse in the gaming industry, boasting an extensive portfolio of iconic franchises such as Call of Duty, World of Warcraft, and Overwatch. Established in $2008$ through the merger of Activision and Vivendi Games and its most recent merger with Microsoft, the company has since become a dominant force, captivating millions of players worldwide with its immersive gaming experiences. With a track record of innovation and a commitment to quality, Activision Blizzard has solidified its position as one of the leading interactive entertainment companies globally. One of the leading companies in America Activision Blizzard, upholds its positions amongst gaming company all over the world. Drawing attention to our theory we will compare Activision Blizzard historical closing price to the market using the Fama French factor x$5,$ using data from over the last $11-$year extract from yahoo finance. As we embark on the statical side of Activision Blizzard company, we will dive into the recent merger with Microsoft, the rise of free to play $($F$2$P$),$ French Fama factor five and how relative Activision Blizzard $($ATVI$)$ or $($AIY$.$DE$)$ stock price perform with the market. $1\mathrm{.}1$ Thesis Statement How can we project Activision Blizzard closing price relative to the Market using Fama French Factor x$5?$We will also determine how relative is Activision Blizzard compare its competitors? In the fiercely competitive gaming landscape, Activision Blizzard faces formidable rivals, each vying for market share and player engagement. One of its primary competitors is Electronic Arts $($EA$),$ renowned for franchises like FIFA, Madden NFL$,$ and Battlefield. EA's focus on sports titles and its diverse lineup of gaming experiences presents a significant challenge to Activision Blizzard's market dominance. Additionally, Take$-$Two Interactive, with its Grand Theft Auto and NBA $2$K series, poses another formidable competitor, particularly in the realm of open$-$world and sports simulation games. Beyond traditional gaming giants, Activision Blizzard contends with a new wave of competitors in the form of free$-$to$-$play $($F$2$P$)$ games. Companies like Epic Games, creators of Fortnite, and Riot Games, developers of League of Legends, have revolutionized the industry with their F$2$P business models. These games attract massive player bases and generate substantial revenue through in$-$game purchases and microtransactions, challenging the traditional sales$-$based model of Activision Blizzard's games. Creating a platform for user to have access to free online game play. $($Call of Duty remains one of the most successful entertainment franchises of all time, said Bobby Kotick, Activision Blizzard Chief Executive Officer. With Warzone we are allowing players across the world to experience the fun of Call of Duty for free.$)$ pulling this quote from Activision Blizzard page, also showing a $2023$ fiscal year ranking among its competitors. Note:Microsoft acquire Activision Blizzard in $2022,$ finalizing the deal in oct $132023-$UPDATED: Microsoft closed a $$68\mathrm{.}7$ billion deal to acquire Activision Blizzard on Friday after getting the green light from regulators in the U$.$K$.,$ nearly two years after it was first announced. $-$ Vanity By Todd Spangler, Ellise Shafer. Can you check for plagiarism