Activity 1:

A. Construct a flowchart by presenting the "Strategic marketing process" and write simple definition of each.

B. Construct a flowchart on the Tactical marketing process and briefly explain the process.

Activity 2:

Ilocos Taste instant noodles have been in the industry for 15 years. The brand has earned its position as number one instant noodles among lower class market because of its affordability and its distinct Filipino flavors such as Beef sinigang, seafood pinangat and chicken sinampalukan noodles. The management of Ilocos Taste would like to step up its position in the market. They want to conquer the middle-class market.

From the given case study, answer the following:

a. What will be the marketing goal, marketing strategy and marketing tactics of Ilocos Taste to conquer middle-class market?

b. How will you describe the external marketing environment of Ilocos Taste?

1. Micro-environment

A. Consumer

B. Competition

C. Public

2. Macro-environment

A. Political

B. Economic

C. Socio-cultural

D. Natural

E. Technological

F. Demographic

Activity 3:

Think out of box and decide on a product/ service that you would like to introduce ito Philippine market especially now in times of pandemic. You must provide a general marketing plan for the chosen product/service. Analyze the elements of macro and micro-environment that may influence your marketing plan.

Use the following marketing outline:

I. Introduction

II. Study background

A. Brief History of the company/product

B. Mission and Vision

C. Product/Service Offering

III. Macro-environment Analysis

A. Economic

B. Politico-legal

C. Socio-cultural

D. Demographic

E. Technological

F. Natural

IV. Strengths and weaknesses

V. Micro-environment Analysis

A. The Company

B. Suppliers

C. Marketing intermediates

D. Competition

E. Public

VI. Opportunities and threats

VII. The Market

A. Market needs

B. Market trends

VIII. Marketing Objectives

IX. Marketing Strategies

A. Product/service strategy

B. Target market

X. Tactical Implementation