Question: ACTIVITY 1 Direction: Using the template below create a Customer Persona of your prospective customers. You may have several customer personas if needed. Goals and

of your prospective customers. You may have several customer personas if needed.

ACTIVITY 1 Direction: Using the template below create a Customer Persona of your prospective customers. You may have several customer personas if needed. Goals and Needs Activities Picture here Vital Motivations Pain Points Information Device and internet Usage Notable QuotesACTIVITY 2 Direction: Using the template below create a Customer Journey using the Persona you identified in Activity 2 of this Chapter Exercise. If you have several personas created, each must have its own customer journey map. Discover Research Purchase Delivery Post-Sales Task Questions Touchpoints Emotions Influencers Weaknesses

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