Activity $1$ is the first step towards your final assignment. You are a special event planning team, and you are creating a $($fictional$)$ special event for a client that will be marketed on social media, using different marketing techniques.

Your task:

You and your partner are to think of two events that can take place somewhere in Toronto or online. For this assignment, we will focus less on the event details, and more on the marketing campaign that you will be creating. Your events needs to be something that can be marketed and promoted online, as you will be creating a marketing campaign, selecting social media platforms, creating content, developing a content calendar, selecting influencers and creating a pitch deck to sell your idea to your boss or a client.