Question: + Activity 2 Consumer Behaviour and Decision Making Activity Product Brand Category Consumer decision making process - Deliberate/rational or Habitual or Impulse Task 1. Identify

+ Activity 2 Consumer Behaviour and Decision

+ Activity 2 Consumer Behaviour and Decision Making Activity Product Brand Category Consumer decision making process - Deliberate/rational or Habitual or Impulse Task 1. Identify and describe a meaningful pattern (up to 2) from the table. Hint/suggestions: High vs low involvement, product category related characteristics, brand related characteristics, High risk vs low risk, factors influencing decision or choices, first time vs repeat purchase, etc. You may see some other pattern which are not noted in the suggestion. Please feel confident to write those as well. Recall Purchases in the past three months 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Any other comment (Optional) e_g_the choices made, reasons, factors influencing purchase etc + Activity 2 Consumer Behaviour and Decision Making Activity Product Brand Category Consumer decision making process - Deliberate/rational or Habitual or Impulse Task 1. Identify and describe a meaningful pattern (up to 2) from the table. Hint/suggestions: High vs low involvement, product category related characteristics, brand related characteristics, High risk vs low risk, factors influencing decision or choices, first time vs repeat purchase, etc. You may see some other pattern which are not noted in the suggestion. Please feel confident to write those as well. Recall Purchases in the past three months 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Any other comment (Optional) e_g_the choices made, reasons, factors influencing purchase etc

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