Activity 20.2:

Content Analysis Categories

What categories could be used by a researcher who wishes to do a content analysis of the following? Working with a partner, suggest some possible categories that the researcher might use in each case.

1. Coverage of minority groups in social studies textbook

• Possible categories might include:

2. How characters are portrayed in Saturday morning television cartoon programs

• Possible categories might include:

3. Issues discussed in newspaper editorials

• Possible categories might include:

4. Themes used in magazine advertisement

• Possible categories might include:

5. Emotions presented in popular songs

• Possible categories might include: