ACTIVITY 3A

Refer to Case Study D - Tamsin's Reporting Requirements

Sustainability research project

Tamsin works for the environmental department at her local council. She has been asked to research sustainable business practices and opportunities. This research is to be used by the council for providing advice and guidance to local businesses on using more environmentally-friendly practices.

This includes providing the conclusions of her analysis to evidence how these practices can be used to improve the environment.

She must report her findings to five managers to inform them about the research that was conducted, who she met with, how she gained her information and the results of her analysis into sustainable business practices. She must explain the research process, along with her conclusions and recommendations.

After reporting to the council managers, Tamsin must also meet with the local community business group in her area to report the conclusions and recommendations. This group is made up of twenty different local business owners and providers; they have a vested interest in finding out about the results of the research, so they can work with Tamsin to support and guide other businesses to work more sustainably.

1. Suggest a suitable method that Tamsin can use for each of the below audiences, to report the results of her research into new business:

The council's managers

The local community business group.

2. What information will Tamsin need to find out about her audiences in order to provide appropriate reports? (Identify three or more points).

3. Suggest three ways that information about the audience may alter how the research is delivered.