Activity

$4.$ We learned about four research activities: collecting, organizing, analyzing, and interpreting. For each of the following business examples, determine which activity it is$.$

Research

Activity

Customer Feedback: Reviewing the results of the customer satisfaction survey to understand overall customer sentiment towards the product, and making inferences about product strengths, weaknesses, and areas for improvement.

Statistical Survey Report: Applying statistical methods with customer survey data, like calculating the average customer satisfaction rating, and identifying correlations between customer demographics and product preferences.

Surveys and Questionnaires: A company distributes customer satisfaction surveys to gather feedback about its new product. This involves collecting quantitative data like ratings $(1-5$ scale$)$ and qualitative data like customer comments.

Database Management: Inputting the sales data from various outlets into a centralized database system, categorizing it by date, location, product type, and sales volume.

Spotting Trends in Sales: Data visualization of sales data over time to identify trends, such as peak sales periods, or comparing sales performance across different regions or product categories.

Sales Data Recording: Obtaining daily sales data from different retail outlets of a company. This includes data on the number of items sold, revenue generated, and customer demographics.