Activity 5 BSAD 2010 - Managerial Communication Chapters 5 and 6 Rewrite the entire document below. Ensure that the messages is easy to read and effectively highlights Jenny's potential for owning and running a Sunrise franchise. You may make reasonable embellishments as necessary. Be sure to apply the principles of Chapters 5 and 6 (see the checklist on the next page). Dear Stephanie, It was an honor to meet you at the Flower Exhibition. It is with great interest that I write this letter to describe my genuine hopes to be a franchisee. There are many reasons why I am interested in this opportunity, and there are many reasons why I am qualified to be a franchisee for you. I have been in the flower industry for over twelve years in various capacities such as starting as a flower deliverer, then I acted as a flower arranger, and finally for the last eight years I was the shop manager for a flower ship in the mall. In my times as a shop manager, I was told by the shop owner and dozens of employees that I was the right person to lead the shop and that sales were higher at my location than any other shop in that chain (which has 18 shops at malls in my state and the three surrounding states). In fact, sales at my shop have increased every quarter that I have been the shop manager with the exception of just two quarters in the eight years of my stewardship. I am very proactive in my approach to sales and think that my approach of keeping repeat customers happy is the key to success at my shop and which I seek to continue as a franchisee. I have used so many marketing techniques to gain our customers' attention. Such as, I have created a Facebook group and I send specials to the people in that group. Not to mention I send targeted coupons by mail and email that are sent to the customers with specific types interests. There is no substitute for knowing your customers. I also do many great specials events at seasonal periods and have won prizes for flower arrangements many times that bring the shop good press. My flower arrangements were even featured in some TV commercials for the flower shops across our region. There are not any Sunrise stores near here and I believe from the bottom of my heart that this is the right time to invest in this area. I know without any doubt that you will be impressed with my work ethic and my focus on the customer. Needless to say, the customer is king, and we need to treat them that way. I am capable of meeting all of the financial obligations. Thank you and hope to hear from you soon. Most of all, is I love people, and if you are caring for your customers, you will achieve your goals and reach the pinnacle of success. Regards, Jenny Page 1 of 2 Checklist for applying principles of Chapter 5 and 6: Identify the needs of the audience Develop and refine business ideas Structure the message Test the logic Demonstrate positivity Show concern for others Specific Accurate Control Paragraph length Use short sentences in most cases Avoid redundancy Page 2 of 2 Avoid empty phrases Avoid wordy phrases Use action verbs when possible Use active Voice Use short and familiar words and phrases Use parallel language Avoid buzzwords and figures of speech Avoid it is and there are Apply formatting to key words and phrases Apply the FAIR test