Question: ACTIVITY 7: Identify Target Markets In this chapter you learned that effective segmentation, target marketing, and positioning favorably impact marketing management. For purposes of your

ACTIVITY 7: Identify Target Markets

In this chapter you learned that effective segmentation, target marketing, and positioning favorably impact marketing management. For purposes of your marketing plan, well leave the specifics of developing your overall positioning strategies to the upcoming chapters on the marketing mix. At this point, the following steps are needed

Consider the various approaches to segmenting your market(s). What segmentation approaches do you recommend? Why do you recommend those approaches over other available approaches?

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