Question: Activity Chapter 8 - 1 0 Visit the following website: www . mybestsegments.com Search for the zip code of OCC. What geodemographic segments are identified?

Activity Chapter 8-10
Visit the following website:
www.mybestsegments.com
Search for the zip code of OCC.
What geodemographic segments are identified?
What are the traits of the segments identified?
How might marketers reach them?
Name products and services that fall into each of the consumer product categories:
Convenience
Shopping (homogeneous)
Shopping (heterogeneous)
Specialty
Unsought
What is wrong with the branding below?

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