Activity Description

You are an internal analyst for a local restaurateur. Jack, the CEO of Refined Restaurant Group, has asked fo should open next. He has invited you to a meeting with his marketing consultant, Maria. She's planning on pre company as well as her suggestions for new restaurants for Refined.

The estimated time to complete the activity is $10$ to $15$ minutes. You should start when you have enough time you need to exit the activity before completion, you will return to where you left off when you re$-$enter.

Learning Objectives

After completing the activity, you will be able to:

Examine the relationship between value drivers and differentiation strategy

Examine the relationship between cost drivers and cost leadership strategy

Evaluation and Scoring

You will be asked to respond to a variety of questions as you complete the activity, and your responses may i

You will not have the ability to go back and change your answer, so consider each answer option carefully.

Scoring is calculated as follows:

Points are received based on the answer you select for each question, and questions may be tied to mul objectives.

Your scores for each category are based on the total number of points you earn for the associated questi

You will receive one final activity score at the end of the activity that combines your results from each cat