activity is important because value chain analysis is a useful tool for determining how to create the greatest possible value for customers. The value chain groups a firm's activities into two categories$-$primary value activities and support value activities.

The goal of this activity is to test your understanding of what constitutes a primary value or a support value activity.

Instructions: For each item below, select whether it represents a primary value activity or a support value activity.

Book

Service after the sale

Primary value activity $$

Technology development

Receive and store raw materials

Market and sell the product or service

Firm infrastructure

Procurement

Support value activity $v$

Make the product or service

Human resource management

$($Click to select$)$

Deliver the product or service

$($Click to select$)$