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Question
A rep selling online courses is speaking with a prospect. He would like to buy, but explains that after a bad experience with a similar company, he doesn't completely trust online course sellers anymore.
What should the rep do
Ask him to share what happened and explain how her company does things differently
Recognize that he said he'd like to buy and move to the next step
Mention how many case studies and satisfied customers her company has
Reassure him that her company is completely different
Side with him and agree that some companies in the industry can't be trusted
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