Ad 1: Smoking Kid https://youtu.be/g_YZ_PtMkw0 1. Who is the target market(s) for the ad? Be specific and descriptive, i.e. not just "smokers". Use demographic and/or psychographic profile descriptors. 2. What behaviour is being targeted? Think carefully. E.g. it may not just be "quit smoking". Look for any call to action in the ads. 3. What elements of the advertising creative do you think are being used and how? 4. Do you think it is an effective ad? Why/why not? NB: Use attitude theory in your response wherever possible. How does this activity link to the topic? This linking statement might indicate how the activity enables learning about specific aspects of the topic, or the application of the theory