Ad fraud is concerned with the practice of fraudulently representing online advertisement impressions, clicks, conversion, or data

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Ad fraud is concerned with the practice of fraudulently representing online advertisement impressions, clicks, conversion, or data events to generate revenue.

Describe the concept of ad fraud and how it affects a business.

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Global Strategy

ISBN: 9780357512364

5th Edition

Authors: Mike W. Peng

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Posted Date: Apr 16, 2024 01:25 PM

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Ad fraud is concerned with the practice of fraudulently representing online advertisement impressions, clicks, conversion, or data

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Global Strategy

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