Question: Ad _ _ _ _ _ _ _ _ is usually conducted in a focus group setting. Focus group facilities recruit 8 to 1 0

________

is usually conducted in a focus group setting. Focus group facilities recruit

8

10

consumers who may be screened on criteria such as relevance to the target segment or usage in the product category but who are otherwise selected randomly. The ideas underlying the ad are explained, and illustrative props show the basic idea of the ad

.

.

concept testing

.

mere exposure

.

recall

.

copy testing

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