Question: Adams Construction devises a sales strategy that involves calling existing customers and asking to speak with decision makers on potential future projects. The biggest impediment
Adams Construction devises a sales strategy that involves calling existing customers and asking to speak with decision makers on potential future projects. The biggest impediment will be to get through to the right people and get past support personnel, otherwise known as which member of the Buying Centre?
a deciders
b gatekeepers
c purchase and support
d users
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