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Question 4: A CSR strategy that explains the importance of dynamics within the environment, factors with regards to political aspects, socio-economic aspects, technological innovation, and macro-environmental forces will be highlighted in our start-up, MealWheels that wants to forge the importance of being responsible and resilient.

Strategy 1: Environmental Sustainability Environmental sustainability commitment is at the centre of our start-up, through the encouragement of renewable energy sources in our operations, the adoption of eco-friendly packaging solutions that will help reduce our carbon footprint significantly. Incorporating a true farm-to-folk model is the overall goal. This is made possible through cooperation efforts with local farmers and businesses, that can result in minimising transportation emissions and can achieve a green supply chain. To create a sustainable business, we are committed to make a change through launching awareness programs about conserving the environment as well as community clean-up drives and tree plantation campaigns. A significant step towards environmental stewardship can be to optimise resource usage through the investment in research to reduce waste through exploring innovative methods.

Strategy 2: Socio-Economic Contributions To a great extent, the development of community is covered throughout our start-up, through the socio-economic contributions. Pivotal aspects in this section include volunteerism for employees being encouraged, partnerships with locals being bolstered and community event hostings. Community upliftment contributions are not only the intentions but also to create a brand that resonates with the values of society. To impact society positively, we plan to focus on nutritional education through partnering with local schools and institutions, overall fostering a healthier lifestyle. A symbiotic relationship with the community can be excelled through the contribution to the local economy where local artisans and food producers can create platforms to showcase their products.

Strategy 3: Political Engagement An additional essential aspect of our CSR strategy is political engagement, which is fundamental in that adhering to food safety and environmental conversations are upheld. This is through regulatory compliance and actively participating in policies being presented, which portrays the brand as a responsible corporate start-up. Contributions through engaging with appropriate authorities to ensure that development of policy are legal and task forces are continually being monitored. Supportive and organised industry environments can be promoted through the improvement of the reputation of the brand, which is key if we want our start-up to be successful. This empowers partnerships with other industry players to create a merged playing field that promotes the policies and by doing this it ensures all policies are met equally.

Strategy 4: Technological Innovations Finally, our corporate social responsibility (CSR) approach embraces the use of technology to bring about changes in society. We envision harnessing advancements to build platforms that facilitate the exchange of knowledge, cultivate a community of food lovers, and reduce wastage. By creating platforms that promote content encourage knowledge sharing and foster community engagement we can align our strategies with societal and environmental goals. Nevertheless, technology can serve the better good of society through our start-up forging a path where food waste is reduced, and the promotion of improved eating habits is advertised. Exploring partnerships with tech companies to develop solutions to address these societal issues can occur. In the online food and grocery delivery sector, our start-up MealWheel intends to operate with its niche as a sustainable and responsible player. Thereby, this allows sustainability and corporate responsibility in the industry through the brand contributing positively to the environment and society which is an ethical consideration which society values.