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Problem #1

1. State the strategic problem: Adobe doesn't have anyprograms in video animation editing, when they already are most peoples "one stop shop" forediting. People that are into video animation probably won't purchase adobe since they don't have their main need, andthey'll spend their money on another editing software company.
2. Propose a solution

A. State the concept you will use:Late-mover Advantage

B. Detail your recommended solution that puts the concept into action

There are other video animation editing softwares out there, however Adobe can learn and take notes on what works for them, what not to do, and what their users enjoy about it. From there, they can start creating an Adobe version of video animation editing.

C.Briefly describe how your proposed solution solves the problem (3-4 sent)

Adobe needs to branch out into creating a video animation editing program, since they already hit many other editing markets (photoshop, video editing, xd design, etc). By also covering the video animation world, Adobe is taking that target market and bringing them over to Adobe (which isn't hard because Adobe is already so credible in editing softwares). By Adobe taking the Late-mover Advantage strategy, they aren't wasting time on figuring out the best way to create a video animation editing software. They can learn form the current market and top editing softwares for video animation in order to add that onto their editing program list and build their customers.

Problem #2

1. State the strategic problem

The mobile app version of Adobe programs could be enhanced and come with more features. Adobe is a subscription software that is geared towards consumers that edit on their computers, however the mobile app goers don't invest because Adobes apps aren't made as well as their computer programs.

2. Propose a solution

A. State the concept you will use: Offensive Actions

B. Detail your recommended solution that puts the concept into action

Adobe needs to enhance their mobile app editing programs to give themselves a competitive advantage against the other mobile editing apps on the market. Most mobile editing apps don't have a ton of features, and Adobe does on the computer. Therefore, if Adobe simplifies their mobile apps and add more features on them, they would win over the mobile user market.

C. Briefly describe how your proposed solution solves the problem (3-4 sent.)

By Adobe enhancing their mobile app programs, they will have a competitive advantage against all of the other mobile editing apps on the market. Because Adobe has amazing editing software features, by revising and making their app simpler to new users and adding more of their features from their computer programs to their mobile apps, they will win over the mobile app user market. New users to Adobe don't feel welcomed or compelled enough to use and pay for Adobe mobile apps, they need to make changes in order to have a competitive advantage.

Problem #3

1. State the strategic problem

Adobe has problems with their security, some of their customers have complained about memory leaks, PDF files being blocked and more. Customers are complaining about these errors and don't feel confident using Adobe programs.

2. Propose a solution

A. State the concept you will use: Mergers & Acquisition

B. Detail your recommended solution that puts the concept into action

By Adobe partnering up with a great security software company, they won't run into these issues. Adobe has been trying to fix these issues, however they keep running into the same or more. Adobe needs to just partner up with a company that's known for their software security abilities.

C. Briefly describe how your proposed solution solves the problem (3-4 sentences)

Once the partner security software company comes in and fixes all the bugs Adobe's customers will no longer have any of these difficulties holding them back from using Adobe. On top of that, the security software company will prevent Adobe from having anymore bugs and risks and can keep their programs running all of the time. It's important to partner up with a company that's specialized in such a specific thing such as software security because Adobe alone can only do so much.